Archive for the ‘Graphic Design’ Category

Do you ever feel like you know just enough about Graphic Design to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Graphic Design experts.

If you are a graphic designer or graphic design student in Boston, you will want to network with other graphic designers. Networking with other designers in Boston will allow a student of graphic design to gain insight into their graphic design education. New or up and coming graphic designers will benefit from networking by landing new jobs, freelance gigs, and finding new insight into their graphic design career. More experienced graphic designers in Boston will benefit from networking by advancing their careers and keeping up on the latest graphic design technology.

Finding networking opportunities in graphic design is Boston can actually be a very easy thing to do. You simple need to know where to look to find fellow graphic designers and graphic design students. This may include graphic design clubs, graphic design professional associations, and graphic design groups.

One such graphic design group in Boston is called the Boston Graphic Design Meet Up Group, easily found on the web. In addition to online resources, The Boston Graphic Design Meet Up Group meets once per month to network, learn from one another, keep up on graphic design technology, and just have fun. This is a great networking opportunity for graphic design freelancers in Boston, graphic designers in Boston, and graphic design students in Boston.

If your Graphic Design facts are out-of-date, how will that affect your actions and decisions? Make certain you don’t let important Graphic Design information slip by you.

BostonWorks is another great resource for those involved in graphic design in Boston. BostonWorks offers graphic design job listings in Boston, networking events for graphic designers in Boston, and graphic design job fairs in Boston. BostonWorks also provides listings and open houses for graphic design schools in Boston and graphic design newsletters. Especially for graphic design students and those just starting a career in graphic design, BostonWorks can be a great opportunity.

The Boston Business Journal can be another source of networking and graphic design information. Since graphic design is becoming one of the biggest industries in the Boston area, the Boston Business Journal has a section specifically for graphic design networking information, graphic design school information, and graphic design technology updates. This can be fantastic graphic design information, especially for graphic design students and those just beginning careers in graphic design in Boston.

The American Institute of Graphic Arts, while located in New York, has excellent online and off line networking opportunities for graphic designers in Boston. The American Institute of Graphic Arts holds a graphic design convention every year, in different locations. This year’s graphic design convention will be held in Denver, Colorado. The American Institute of Graphic Arts has many online networking opportunities for those involved in graphic design in Boston, such as message boards and directories.

The resources for Boston graphic design listed here are just the beginning. Performing an internet search for Boston graphic design networking should give you even more information and opportunities for networking in Boston. The graphic design industry is booming in Boston these days, and anyone serious in graphic design, graphic design students, and anyone wishing to extend their graphic design careers should not have any trouble at all finding networking opportunities in graphic design in Boston.

Of course, it’s impossible to put everything about Graphic Design into just one article. But you can’t deny that you’ve just added to your understanding about Graphic Design, and that’s time well spent.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

Would you like to find out what those-in-the-know have to say about Graphic Design? The information in the article below comes straight from well-informed experts with special knowledge about Graphic Design.

You’ve optimized your web site, tuned up your web page so it’s stellar, and still you want more business for your graphic design studio. Where do you go? What do you do?

Go out and meet your potential clients in person! Many of your potential clients are people oriented. They want to feel that they have a relationship with the person with whom they do business. That personal connection is very important so these particular clients would never dream of doing business with someone just because their web site came up on the first page of the search engine. These are the people who want personal contact, to meet you in person, talk with you on the telephone, and get to know who you are.

It may take some time and effort to build these relationships, but once you do you’ll be very happy you did. With clients where you’ve built a personal connection, the loyalty factor is much higher. They’ll stick with you, giving you repeat business over the years.

But, you ask, “How do I meet and attract them to do business with my particular graphic design studio?”

If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Graphic Design story from informed sources.

Networking. Depending on the area of the country where you live, there are numerous ways to meet potential clients in your area. Larger cities have a lot of different networking groups. Even smaller towns and communities have clubs and organizations which can be productive networking opportunities. Below are some of the places you can find networking groups and the types of groups you may find.

Chamber of Commerce – Usually local chambers have networking events – breakfast, lunch or evening cocktail mixers. You can come as a visitor the first time and sometimes more than one time. After that they may require you to join — which is not a bad idea, if you want to build credibility for your graphic design studio. Being able to say you are a member of your local Chamber of Commerce enhances your credibility to people who find you via the web as well.

Business Networking Groups. These are groups that meet for the express purpose of giving and getting business. Some of them meet weekly and some meet monthly. Usually the ones that meet weekly are “exclusive” meaning that if you join as their graphic design studio, no one else in the group will be doing graphic design. The monthly meetings are often non-exclusive meaning that more than one graphic design studio can join.

Other Networking Opportunities. The Rotary Clubs, Lions Clubs and other humanitarian organizations provide excellent opportunities to network while contributing something back to your community. Alumni organizations, political and school organizations also are excellent fields for networking.

Remember though. Relationships are usually not built overnight. They take time. So, don’t expect to show up once and go home with immediate business for your graphic design studio. It may take several meetings for people get to know you and what you do. So while it takes some effort on the front end, the clients you’ll get, will stay with you longer, because they know you and see you on a regular basis.

As your knowledge about Graphic Design continues to grow, you will begin to see how Graphic Design fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

So what is Graphic Design really all about? The following report includes some fascinating information about Graphic Design–info you can use, not just the old stuff they used to tell you.

“I need a professional graphic design firm to do my logos, stationery, web design and brochures. I’ve met several graphic designers at networking groups. I’ve looked at a ton of web sites. How can I be sure I’m hiring a professional graphic design firm that can meet all of my needs?”

A professional graphic designer will have a full range of services available to meet your needs. These include print and web design, Flash and video work, photography and illustration, resources for quality and affordable printing, and other marketing services. The professional graphic design firm also uses professional tools, like Adobe In Design or Quark, Photoshop, Dreamweaver or Cold Fusion to just name a few.

Look at the firm’s clientele. What size firms are they servicing? What services are they providing for those companies? Do the services they provide cover a full spectrum of graphic and marketing services? Professional graphic design firms will have access to and be using a wide variety of resources. You can ask for the full list of their services if they aren’t already included in their on-line web sites.

Once you’ve narrowed your list down to two or three firms, ask for references and call each one of them personally. Getting your business off on the right foot is at stake here. Take the time to really understand what their clients think of them. Here are a few questions you might ask. This is not an exhaustive list, so before you start calling add any additional questions you can think of to it.

Is everything making sense so far? If not, I’m sure that with just a little more reading, all the facts will fall into place.

Did the services they provide include the following: logos, stationery, business cards, marketing post cards, advertising concepts and print advertising, brochures, newsletters, press releases, marketing CD’s or DVD’s, web design, web optimization and market research.

For each of the services that were provided ask how happy the client was with the end product. Was it delivered on time and within budget? Did it produce the desired results? What were the downsides of working with the firm from this client’s point of view? What were the upsides? All in all, how happy were they with the products produced? Would they call this firm a professional graphic design firm? Why or Why not?

Once you’ve made the reference calls, take the time to look at the results of each interview. If you rate each of your potential firms on a 1 to 5 scale on the above elements, you’ll find on that a leader begins to emerge.

Then ask yourself some additional questions as well. Which of the professional graphic design firms you are considering has experience in your field? Which one does work that you like and feel is effective? It’s time for your personal taste to be brought into the decision making considerations. On a more personal front, which of the people do you think you’ll like working with more?

Once you’ve considered all of these factors, a clear decision should emerge. If it doesn’t, take the top two and – flip a coin because you’ve done all the relevant homework.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

When most people think of Graphic Design, what comes to mind is usually basic information that’s not particularly interesting or beneficial. But there’s a lot more to Graphic Design than just the basics.

A graphic design portfolio is the best way to display and showcase your past projects, creativity, and talent. A graphic design portfolio is vital when trying to pursue opportunities as a graphic designer within a company or as a freelance graphic designer pursuing clients. The graphic design portfolio can contain any number of items, in several different formats.

The first important step in developing a graphic design portfolio is deciding what work to include. You should only include your highest quality work in your graphic design portfolio. If you include mediocre work in your graphic design portfolio simply because you are concerned about not having enough pieces in your graphic design portfolio, you will lose important job offers and clients. It is better to have a few pieces in your graphic design portfolio that really showcase your talent and creativity than have many pieces that do not help you build a solid reputation as a graphic designer.

The next step in developing a graphic design portfolio is deciding what type of graphic design portfolio you want to create. There are four main types of graphic design portfolios: printed pages in a binder, an online graphic design portfolio, images placed on a graphic design portfolio CD, or a slideshow of images placed on a graphic design portfolio DVD. Really, it is best to create one of each type of graphic design portfolio so that you are fully prepared to offer whatever your prospective employer or client is prepared to look at to judge your talent and creativity as a graphic designer.

I trust that what you’ve read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

To create a graphic design portfolio of printed pages, you should choose only your best work, and only the best quality printed copies. If you are unsure of the quality of your home printer, put the images on a disk and have them printed for you at a print shop. The best quality and most creative pieces can look mediocre if not printed with high quality printing. You should then present the pieces in a professional manner. The best color for a graphic design printed portfolio is black, and the most professional style is leather. This should be something that is spiral bound, a book, or a case so that you can add or remove pieces from your graphic design portfolio easily as you progress in your graphic design career.

To create a graphic design portfolio online, you will first need web space. Website hosting and domain registration has become very cost effective. Most websites also give you free website building tools so that you don’t have to know HTML. However, make sure that you sign up for website hosting with enough bandwidth to handle all of the images and potential traffic. Once you have your website set up, you’ll want to choose your pieces carefully. Display them as thumbnails on one page, with each full scale piece appearing on another page when the thumbnail is clicked. This will give people with slower internet access easier access to your online graphic design portfolio.

To create a graphic design portfolio on DVD or CD, you must have a computer with a DVD or CD burner. To make really professional DVD or CD graphic design portfolios, you will want to get a CD or DVD burning kit that allows you to burn images onto the top of the CD or DVD and create labels for jewel cases. You can either save individual pieces on the CD or DVD, or you can simply save a copy of your website on the disc.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

The more you understand about any subject, the more interesting it becomes. As you read this article you’ll find that the subject of Graphic Design is certainly no exception.

In addition to your graphic design portfolio, you will need to create a graphic design resume to outline your skills, experience, and education for prospective employers and clients. The most important thing to remember when creating your graphic design resume is that your portfolio is a separate item. Don’t try to showcase your skills as a graphic designer within your resume by using fancy fonts, graphics you have created, page borders, or graphic page dividers. Keep your graphic design resume simple, professional, and organized.

Your graphic design resume should be tailored to showcase the skills requested for the opportunity or job offer that you are seeking. It is okay, and actually a good idea, to keep a stock graphic design resume on hand, updating it whenever you change positions or complete a significant freelance assignment. However, be prepared to make changes to the organization of your graphic design resume if it seems warranted by the opportunity you are seeking.

There are many things you should be sure to include in your graphic design resume. Make sure you list all of the computer software, technologies, and skills you have acquired, your level of expertise, and how long you have been familiar with the skill, software, or technology. You should also list any certifications or degrees you have received. If you do not have a college degree but do have professional certifications or awards, you do not need to list your high school education on your graphic design resume.

The more authentic information about Graphic Design you know, the more likely people are to consider you a Graphic Design expert. Read on for even more Graphic Design facts that you can share.

Your graphic design resume should also include information about your previous employers or projects. This may sound obvious, but many graphic designers are not aware of what information should be included in their experience. Any significant freelance assignments and any industry related work experience should be included in your graphic design resume. Do not list jobs like fast food or retail in your graphic design resume. It should be geared to showcase your talents in the graphic design field, and other jobs you have held on your way to your chosen career as a graphic designer are unimportant.

Your experience section of your graphic design resume should show the month and year of employment or the freelance assignment, and the month and year that the employment ended. Your graphic design resume should also highlight specific achievements at each position, or ways that the work you did or the freelance assignment you completed benefited the company you were working for.

Make sure that in addition to any educational references and mentions that you list all of your academic and professional achievements, significant projects, awards, and certifications on your graphic design resume. Many graphic designers neglect to include specific information in this section of their graphic design resume.

Finally, the best thing you can do to make sure that your graphic design resume is perfect is to proofread your graphic design resume. If you’re not sure that you have caught everything, have someone else proofread it as well. If you submit a graphic design resume with errors of any kind, you will be labeled as not being detail oriented, and you will not get the job or project that you are applying for, regardless of your skills or talent.

About the Author
By Anders Eriksson, feel free to visit his new GVO affiliate site: GVO

The multiplicity of graphic designs and the elements that make up the designs themselves sometimes seems overwhelming. How can you make your graphic designs stand out and shout. Yes! Shout! Shout to the customers they are supposed to reach! If your graphic designs shout, then they attract attention in an already over advertised world. Today every prospective customer sees at least thousands of messages a day. Which one will they remember? The one that rises above the others, the one that has be most to say, the one that speaks the loudest to them. And once it has their attention, the one that engages them the most.

Shout it out! Use visuals that make a lot of noise! The human brain is visual, so visuals are crucial to making graphic designs that have a built-in megaphone. The best visual megaphone is color. Wild vibrant color attracts the eye. Use visuals and color to make a statement that is loud and bold.

Visuals come in a lot of forms – original hand done illustrations, stock illustrations, original digital illustrations, stock digital illustrations, original photography and stock photography. The first question to ask yourself when choosing visuals for your graphic designs is, “Is it bold?” The Second, “Does it say what I need it to say?” The third is “Does it stand out?” Be careful of the use of Stock Photography and Illustrations and don’t use images that have been overused. Be aware of what looks and images are being used in the graphic designs you see around you in books and magazines and on the web. Try to stay away from those looks and images, or you’ll blend in with the rest. And you want to Stand out, Shout it out!

Hopefully the information presented so far has been applicable. You might also want to consider the following:

Ask bold questions in your graphic designs. Questions engage the mind, pull people in, and bold ones stay in the memory. Loud, memorable, engaging – that’s what you are going for. Engaging questions often remind the potential client of their pain, the problem they need to solve. Of course the solution is the product or service for which you are designing.

Speaking of what you need your graphic designs to say, be sure that your end statements are benefits, benefits, benefits. What’s in it for the customer or viewer. That’s what the whole game is about. If you don’t speak to how you can solve the customer’s problem, how you can bring the client value, then no matter how loud it is, they won’t remember or pay attention. It just won’t interest them.

And use bold and relevant type to ask the questions or provide solutions. Make it easy to read, and be sure that it visually and emotionally matches the message, the audience you are attempting to reach and the product or service that is being sold. Don’t use garbage type in graphic designs intended to speak to a more sophisticated audience, and don’t use sleek elegant type to talk to the younger crowd.

So in summary, design to have your graphic designs Shout to their prospective audience. Make sure they can be heard above the visual and verbal din of today’s commercial world. Be bold, use color to make noise, engage the mind and talk benefits, benefits, benefits.

About the Author
By Anders Eriksson, feel free to visit his new site for adsense publishers: Free Adsense Websites

If you’re seriously interested in knowing about Graphic Design, you need to think beyond the basics. This informative article takes a closer look at things you need to know about Graphic Design.

Your goal is to find just the right graphic design studio, so here’s a plan. Do a search for graphic design studios, and even localizing it for your area, there will the tons of responses. And, in today’s internet world, it’s not necessary for the firm to the local. That only broadens the scope of what’s available to you and increases the difficulty of making a decision.

So, how do you choose? Look first at what you need and it will be much easier.

Being clear about what you want and need, and able to clearly communicate that, will make it much easier to see which of the graphic design studios is a fit. Are you looking to focus your marketing efforts on print or the web. Do you already have a logo or do you need one? What about CD or DVD production? Make a clear list of what you want.

Who are your customers? Perspective graphic design studios will need to know all about your target audience, so be ready to answer the “who”, “what”, “where”, “why”, and “how” questions about them. Define your potential and current clients in terms of their demographics such as age range, income range, ethnicity, lifestyle, professional focus (if applicable), education, home ownership, and mobility.

What are the reasons they buy your product or services. What pains or problems do they experience and what solutions does your product or service offer? What are the inherent benefits to the customer of buying your product or service?

How does your target audience use your product or service? What were your past marketing efforts? Why did your past marketing efforts work, and why not? If you don’t know, that’s okay. Bring along your past marketing materials and ask your candidates what they think. This is another way to assess whether or not you want to work with a particular studio.

Truthfully, the only difference between you and Graphic Design experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to Graphic Design.

Knowing your product or service, your market and what it is you want is just half the equation. The other half is what you are looking for. Here are some simple questions. You can rank the candidates on each of these on a 1 to 5 scale where 1 is “not at all” and 5 is “Yes, absolutely”.

Do they have access to all the services I need? You might want to make a list of the services and then rate the graphic design studio on each one.

Does the style of their work meet my taste criteria?
Do they have experience with my product or service?

Do I think I’ll enjoy working with them? (This may not seem as important until you’re in the middle of a project. Then it will be crucial.)

Will they give me references?
Are the references happy with the work they received?

Okay, now you are armed and ready to choose from among the bounty of graphic design studios. Remember the ones that come up first in your search know how to optimize their web sites and if you are working on a web site, this may be important to you.

If you’ve picked some pointers about Graphic Design that you can put into action, then by all means, do so. You won’t really be able to gain any benefits from your new knowledge if you don’t use it.

About the Author
Have you downloaded Anders’ latest information for adsense publishers yet? Download these new fresh sites from this all new website, called Adsense Ready Sites

In today’s world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.

Once you have decided that you would like to become a graphic designer, you need to get a college education. Without a Bachelor’s Degree in graphic design, you will find it extremely difficult to start a graphic design career. Finding the graphic design school that is right for you can be difficult, because there are a lot of graphic design schools to choose from.

Some graphic design schools offer certificate programs rather than degree programs. These graphic design schools can be great if you need a quick education. However, many graphic design firms look for graphic design resumes that list education from prominent graphic design schools, colleges, or universities. Therefore, these graphic design schools are not likely to be your best option.

Most colleges and universities now offer graphic design schools or graphic design programs. Community colleges will be less likely to be considered as graphic design schools. Rather than picking a college or university by location or cost, you should research graphic design schools in your area by requesting graphic design degree program information and course catalogs. These materials can then be compared so that you can choose the graphic design schools most likely to help you succeed as a graphic designer.

If you find yourself confused by what you’ve read to this point, don’t despair. Everything should be crystal clear by the time you finish.

You can also research graphic design schools in your area through professional associations, your local chamber of commerce, and the better business bureau. These resources can help you gain a better understanding of the differences between the different graphic design schools. There are also a lot of websites available online that offer free peer and alumni reviews of graphic design schools, giving you an inside look at what the various graphic design schools in your area have to offer.

Another option for those wishing to enter a career as a graphic designer is online colleges, universities, and graphic design schools. American InterContinental University Online (AIU) and Kaplan University are two of the most prominent and widely known online graphic design schools. Online graphic design schools have the advantage of flexibility in scheduling which can be great for parents or working adults. However, it is important to understand that degrees earned from online graphic design schools are often viewed as being lower quality degrees than those earned from brick and mortar graphic design schools.

Additionally, online graphic design schools are not for everyone. If you learn better by seeing, writing, reading, and doing, then online graphic design schools may be a good choice for you. However, if you are learn better by listening, hands on instruction, and over the shoulder instruction, you are better off attending brick and mortar graphic design schools. Most often, brick and mortar graphic design schools are best. But in situations where going back to school is a difficult decision, and time and scheduling are an issue, the flexibility available with online graphic design schools can be quite beneficial, and is often the only reason some people are able to go back to school at all.

Overall, the decision of graphic design schools is up to you. The best advice is to do your homework, research all options, and work with your high school guidance counselors, instructors, and your parents to help you choose the graphic design schools that will be the best fit for you and your future career as a graphic designer.

Sometimes it’s tough to sort out all the details related to this subject, but I’m positive you’ll have no trouble making sense of the information presented above.

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Whether you are just out of school or simply feeling ready for something new, good graphic design jobs abound. We are living in a visual society; most of us spend hours on the internet perusing site after site. Every one of these sites has visuals, and those visuals were designed by someone. That someone could be you. And even if you don’t want to explore graphic design jobs centered around the web, there are so many other areas, packaging, print design, advertising, marketing and within all of these areas there are graphic design jobs that you may be able to fill.

Where do I start? Start looking on the internet. Enter “graphic design jobs” into your favorite search engine and start exploring. You’ll find many different types of sites – almost all involve job searches by type of job and location. If you want to apply for any of these jobs you will need your resume and portfolio. So be ready. Some will be standard job search sites and others will be professional organizations. Spend some time just looking through the sites and saving sites that you will want to return to. I recommend making a “graphic design jobs search” folder in the “favorites” or “bookmarks” section of your browser. Use this when you save the links you want to return to.

If you are a member of a professional organization this is a great place to go first. As a student you can join reasonably. Often there are o associate memberships that are also economical. Being a member of a professional organization also looks good and adds credibility on your resume.

Preparing for your graphic design jobs search.

The best time to learn about Graphic Design is before you’re in the thick of things. Wise readers will keep reading to earn some valuable Graphic Design experience while it’s still free.

You know where you want to go. Now you need to get ready. Is your resume ready? You can find sites on the internet that show you how to write resumes and give you guidelines for assessing the one you currently have. If you think you need more experience to include in your resume, volunteer to do some jobs for non-profit organizations. Make sure you do an excellent job and ask them if they will be a reference you can include on your resume.

You will also need a portfolio in your search for graphic design jobs. There are several kinds of portfolios – paper, web and DVD/CD portfolios. Again, you can learn a lot about refining your portfolio by searching the internet for information about designing a portfolio. Many of the job search sites, especially professional organizations allow you to upload your portfolio to their site, along with your resume. With others you can post your resume, but not the portfolio.

It may be worth the time and money to have your own web site so that you can put a link to your portfolio in your resume. If your search for graphic design jobs includes web design, then make sure that your web site is a reflection of the work that you can do in this area. Take time with it. Keep refining and changing it. Ask people to view it and give you comments, especially past instructors or mentors. In fact, it’s a good idea to have your present or past instructors or mentors review all your job search materials, resume, portfolio, DVD/CD, and web site.

Now, you are ready to find graphic design jobs that fit your skills and talent.

There’s no doubt that the topic of Graphic Design can be fascinating. If you still have unanswered questions about Graphic Design, you may find what you’re looking for in the next article.

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Have you visited Anders’ latest site for adsense publishers? Download new fresh sites in this all new site, called Adsense Ready Websites

Long gone are the days when a graphic designer’s tools were pen, pencil, brush, exacto knife and illustration board. Today’s designer relies almost exclusively on graphic design software which is both expensive and constantly changing. At some point or other, the designer has to decide to upgrade his or her present software or change to another brand. And, then the designer must learn all the new functions of this version of software. If the program interface changes then the learning curve for the design professional can be very steep and costly. On top of that, there’s different graphic design software for desktop publishing, web design, illustration, and photography.

For much of the last decade, the desktop publishing arena was ruled by Quark Express. (Before that Adobe’s PageMaker had been King of the Mountain.) Over the past few years, Adobe has been making a serious bid to regain its preeminence in desktop publishing with In Design. If Adobe squashes Quark it will pretty much have a monopoly in graphic design software, having already swallowed up Macromedia and much of its other competition.

At the end of 2005, Adobe concluded its acquisition of Macromedia which made it the owner of Dreamweaver – usually acclaimed as one of the best (and sometimes the most difficult to use) web design software available. Dreamweaver has few challengers in the arena of professional web design. Microsoft’s Front Page still provides services for non-professionals and some professionals who are old-time PC users. Mostly though, Adobe, with the acquisition of Dreamweaver, has attained a semi-monopoly here as well.

Most of this information comes straight from the Graphic Design pros. Careful reading to the end virtually guarantees that you’ll know what they know.

In graphic design software for photography there’s only one acknowledged leader – Adobe Photoshop. While other programs exist for the casual user, for the professional photographer Photoshop is the digital darkroom. Other companies exist by producing “plug-in’s for Photoshop, until Adobe buys them.

What about graphic design software for illustration? Again, Adobe is the leader. With Adobe Illustrator used and recognized by the most professionals it usually wins hands down against the competition. And, it’s not always which program is the easiest to use or has the most functions. It is which one is the most compatible in the most places. Corel Draw, Canadian illustration competitor to Illustrator is acknowledged by many to be easier and have more functions – but the files are hard to use anywhere but with Corel. So that limits across program functionality and thus its popularity.

One of the reasons InDesign is gaining so much ground is the ease of use with all of the other graphic design software programs in the Adobe family. You can move between them quickly and smoothly. Adobe now packages them as its Creative Suite and so it becomes one-stop shopping.

But, what will happen if Adobe becomes King of the Mountain? Without challengers, will it maintain the same quality and drive for excellence? And what will happen to the price? Will it even out or just continue upward. If you’re the only ballpark, you can charge whatever rent you want?

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